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A Recap of 2024 at Frost Esports

Writer's picture: Matt "Maverick" ReillyMatt "Maverick" Reilly

Howdy folks, and Happy New Year! First things first, I greatly appreciate you taking the time to read these reports. When I first started writing these, I thought that no one would really care for them. But the amount of DMs I've gotten asking where the 2024 full year report was, was refreshing. So thank you! Alright now let's get into it!


TL;DR

  • Events Held: 182 Events across 5 titles; 21,000+ participants, $41,000 awarded

  • Financials: Revenue = $15,390.00, Expenses = $12,594.00. L8TENCY's EOY Profit = $2,796

  • Key Decisions: Closing down VALORANT events, testing new content paths, expanding into MultiVersus.

  • Looking Ahead: Back to a conservative event-style, pursuing collaboration and new ventures.


Stats for 2024
Stats for 2024

Personal Summary

2024 has been a year of both challenges and progress for Frost Esports. Despite a competitive market and operational hurdles, we managed to host multiple successful events, engage our community, and maintain financial stability. This report aims to provide a transparent look at our achievements, challenges, and decisions over the past year.


Event Statistics

Events Hosted:

  • Rocket League: 67 events, 8,963 participants, $15,200 awarded

  • SSBU: 50 events, 5,480 participants, $5,400 awarded

  • MultiVersus: 53 events, 5,665 participants, $19,200

  • Valorant: 11 events, 862 participants, $1,100 awarded

  • Other: 1 Rivals of Aether II event with 33 participants.

Key Metrics:

  • Total Participation: 21,003

  • Unique Twitch Viewers: 24,441

  • Top Streamed Event: Frostiverse of Madness 1 | 487 AVG Viewers

  • Community Engagement: 2,271,537 Total Impressions


Financial Overview

Revenue Streams:

  • Sponsorships: $15,190

  • Miscellaneous Revenue: $200

  • Total Revenue: $15,390

Expenses:

  • Broadcast (casters + producers): $5,125

  • Marketing (GFX + social staff): $1,985

  • Events (admins): $890

  • Miscellaneous: $4,594

  • Total Expenses: $12,594

Net Profit: $2,796


Marketing Overview

Twitter:

  • Peak Engagement Month: September 2024 (6.3% engagement rate, 2,141 total engagements)

  • Highest Growth Month: July 2024 (+98 followers, 5.2% engagement rate)

  • Annual Change: +496 followers (start: 7,480; end: 7,976)

  • Key Metrics:

    • Total Impressions: 1,168,400

    • Total Profile Visits: 8,530

    • Total Replies: 1,105

    • Total Likes: 7,517

    • Total Reposts: 1,144

Twitch:

  • Peak Viewership Month: October 2024 (avg 92 viewers, max 394 viewers, 155,295 minutes watched)

  • Annual Change: +1,801 followers (start: 9,378; end: 11,179)

  • Key Metrics:

    • Total Hours Streamed: 199

    • Total Live Views: 50,297

    • Unique Chatters: 2,030

YouTube:

  • Peak Growth Month: November 2024 (+317 subscribers, 41,000 views, 884,300 impressions)

  • Annual Change: +373 subscribers (start: 0; end: 373)

  • Key Metrics:

    • Total Views: 52,500

    • Total Watch Time: 3,291 minutes

    • Total Clips Created: 170


Key Decisions in 2024

  1. Operational Adjustments:

    • Streamlined Staff Roles: Adjusted workflows to accommodate budget cuts.

    • Event Prioritization: Focused on higher engagement titles like Rocket League and MultiVersus.

  2. Technology Integration:

    • Expanded use of automation in brackets and leaderboard updates.

    • Began work on database-driven stats for increased accuracy.

  3. Content Strategy:

    • Consistent social media updates for event results and community highlights.

    • Trialed esports focused shows and began uploading consistent YouTube content.


Looking Ahead: 2025 Goals

  1. Expand Revenue Streams:

    • Targeting new sponsorships to cover projected gaps.

    • Monetizing additional paid events and content initiatives.

  2. Event Improvements:

    • Implementing feedback systems for player satisfaction.

  3. Event Diversification:

    • Continuing to explore new titles.

    • Introducing collaborations with other brands in Esports.


Thank you again for being a part of Frost's journey. I plan to continue to offer our events for the foreseeable future and we could not do it without all of you!


-Matt "Maverick" Reilly

Director of Operations, Frost Esports

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