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  • Writer's pictureMatt "Maverick" Reilly

Frost Esports Q1+Q2 2024 Transparency Report

Summary


In the first half of 2024, Frost Esports saw strong participation in Rocket League and Multiversus events, while pausing Valorant events for a strategic revamp. Broadcasts improved with higher average viewers, particularly for Blizzard and Polar Flare, and The Meltdown shifted to YouTube VoD due to scheduling conflicts. Social media engagement peaked in June on Twitter, and Discord saw growth in key roles, while Twitch followers steadily increased. Financially, new sponsorships and partnerships boosted revenue, enabling increased staff pay.


Events + Operations Overview:

  • Rocket League events like Blizzard and Polar Flare saw significant participation, with Blizzard averaging 164.7 participants per event.

  • Valorant events paused to revamp, while Multiversus made a strong return with Frostiverse averaging 279.8 participants per event.

  • Staffing changes included terminating roles that didn't align with new operational strategies for better growth and efficiency.

Broadcast Overview:

  • Blizzard had 26.3 average viewers, with a focus on improving stream visuals.

  • Polar Flare tested new broadcast styles with an average of 59 viewers.

  • The Meltdown shifted to pre-recorded VoD on YouTube due to scheduling conflicts and illness.

Social Media Overview:

  • Twitter engagement peaked in June with a 6.3% engagement rate and 1,630 total engagements.

  • Discord saw steady growth, with Rocket League and SSBU roles showing significant increases.

  • Twitch followers grew steadily, with average viewers peaking at 52 in February.

  • Content focus on The Meltdown, but no uploads in May and June due to scheduling issues.

Financial Overview:

  • Q1 revenue: $3,720 from sponsorships, partnerships, and League Trolli.

  • Q2 revenue: $3,940 from League Trolli and Pockets League, leading to increased staff pay and first owner payouts since April 2023.

  • Expenses: Production costs increased in Q2, with total expenses for Q1 at $2,203 and Q2 at $2,784.

3-Month Look Ahead:

  • Frost Esports is effectively managing a balance between quality enhancement and financial prudence.

  • The need for innovative event monetization and diversified revenue streams is evident.

  • Continuous adaptation to changing market conditions and internal dynamics is essential for achieving long-term success and market dominance.


"Q1 Transparency Report"

 

Events + Operations Summary


Events:

  • Rocket League:

    • Blizzard

      • Average | 164.7 Participants per Event

      • Total | 3,788 Participants + 1,214 Teams

    • Frostbite

      • Average | 44.1 Participants per Event

      • Total | 397 Participants

    • Snowstorm

      • Average | 81 Participants per Event

      • Total | 324 Participants + 95Teams

    • Polar Flare

      • Average | 218.3 Participants per Event

      • Total | 873Participants + 289 Teams

  • Valorant: 

    • Whiteout

      • Average | 78.4 Participants per Event

      • Total | 862 + 158 Teams

  • SSBU: 

    • Smu5h

      • Average | 118.1 Participants per Event

      • Total | 3,070 Participants

  • Multiversus: 

    • Frostiverse

      • Average | 279.8 Participants per Event

      • Total | 1119 Participants

    • Frostiverse of Madness (1 Event)

      • Total | 725 Participants


Operations:

  • Operational Shift: Using data from our first 4 months of 2024 operations, we decided to make a gradual shift in our overall operations. While there was no negative financial motivation for this shift, our time as owners was not being used properly. We were focused solely on small scale, week-to-week operations instead of large-scale growth of our brand.

  • Event Shift: We paused all Valorant events in order to create a new program that provides more to the players. We also swapped our 1s Rocket League event for a fast-paced 3s event. Lastly, Multiversus made a quick return bolstering our numbers and overshadowing our Valorant turnout.

  • Staffing Changes: To match our operational shift, we dialed back on roles that either didn't align with this new path or were taking time away from effective growth and planning. We terminated our Creative Director, Community and Content Creator Program Roles. These roles, while made sense at the time, created an extra communication layer between our goals and fruition of said goals.


 

Broadcast + Social Media Summary


Broadcasts:

  • Blizzard:

  • Average Viewers | 26.3

  • We spent some time in Q1 polishing our base broadcast offering including visuals on stream.

  • Polar Flare:

  • Average Viewers | 59

  • We were able to test various stream styles including rotating talent within a singular event. We will use this events larger budget to test new styles + event segments.

  • The Meltdown

    • Our live broadcasts for this show were not much to gawk at. We instead shifted to a Streamed Pre-Recorded VoD on YouTube. Due to scheduling conflicts and illness, this series was paused for May + June.


Social Media:

  • Twitter

Month

Followers

Engagement Rate

Total Engagement

Impressions

January

7480

4.1%

510

29900

February

7466

3.1%

1612

114700

March

7481

3.1%

973

76200

April

7467

3.8%

1347

79400

May

7412

4.9%

2367

89000

June

7483

6.3%

1630

55000

  • Discord

Month

Members

Rocket League Role

Valorant Role

SSBU Role

Multiversus Role

January

11347

505

287

402

0

February

11464

820

336

499

0

March

11520

997

363

671

0

April

11627

1,181

402

767

0

May

11700

1,200

450

900

0

June

12667

1,500

514

1158

865

  • Twitch

Month

Followers

AVG Viewers

Peak Viewers

Unique Viewers

Minutes Watched

January

9378

23

49

873

15462

February

9606

52

556

2037

50165

March

9845

20

47

986

17653

April

9952

23

133

1075

22683

May

10044

41

126

1460

33596

June

10122

30

78

1777

25448

  • YouTube + TikTok

    • We tested various types of content across YouTube and TikTok primarily focused around our show, The Meltdown. Due to illness and scheduling issues, May and June had zero uploads across both channels.

Month

TikTok Followers

TikTok Engagement Rate

YouTube Subscribers

YouTube Views

January

344

6.15%

0

1

February

342

1.86%

5

148

March

337

1.75%

11

20700

April

335

5.09%

12

36000

May

335

6.44%

15

79

June

335

6.12%

16

19

 

Finances Summary


Financial Graphs

Revenue:

Q1 and Q2 introduced a new partner to Frost Esports, Hot Pockets. This new revenue allowed us to explore new revenue paths as well as reward longtime staff with a pay increase.


  • $2,120 from various sponsorships and partnerships, $1,600 from League Trolli itself. This does not include prize pool funding powered by sponsors/partners.

  • A majority of this extra revenue was used to fund a brand refresh, graphics and explore video monetization paths.


  • $3,940 from League Trolli and Pockets League.

  • This spike in revenue allowed us to increase staff pay as well as begin to payout owners for the first time since April 2023.

Expenses:

Q1 and Q2 also had a spike in expenses as we attempted to balance the books by brining on GFX/VFX experts and paying our staff more, with an increase in admin cost of almost $1000 in Q2.


  • Production: $1,005

  • Admins: $313

  • Marketing: $885


  • Production: $1,446

  • Admins: $1,277

  • Marketing: $615


 

3-Month Look Ahead


Events:

While we maintain a consistent rotation of our secondary event offerings, we anticipate a revitalization of our VALORANT events come September. We'll push some teasers this summer but anticipate a 15 week "League-Style" event series, designed to showcase the individual talent within the T3 scene.


Revenue:

This summer, we also are actively working on building out our revenue streams. One stream, which should launch early September, involves the refurbishment of our website and the consolidation of all of our offerings under the frostesports.gg domain.


We thank you for reading this far and look forward to the next 6 months of events, content and competitors here at Frost Esports!


-Matt "Maverick" Reilly

Director of Operations, Frost Esports


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